Where tradition meets innovation

The technology needed for the production of innovative food stuffs was developed by Mr. Bernhard Feldhues senior.

Already in the early 60s, special processed meat products with design were manufactured in the family-owned butcher shop. The products were manufactured for seasonal occasions such as Easter or Christmas. Even in the early days, they distinguished themselves from other products in the market by offering clear and constant pattern and shape definition. The break-through came with the introduction of the world’s first character meat product for children – Billy, the smiling sausage – presented at the IFFA in Frankfurt in 1986. The product shows a clown face in the meat slice.

The unique and self-built production equipment installed within the group is a result of 40 years of experience in processed meat manufacturing, coupled with a dedication to research and development activities. The production equipment allows the manufacture of unique niche products for diverse markets.